Creating Demand: Social Media and Email for Small Businesses

A practical 4-week course to help small business owners use social media and email to stay visible, build trust, and generate demand.

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Build Consistency That Creates Demand

Create the systems and messaging that keep your business visible, credible, and ready for sales.

By the End of the Course, You’ll Have:

A fully customized content calendar tailored to your business, outlining what to post or send—and when.

Access to a custom GPT tool during the course to generate evergreen content bundles tailored to your business type.

Refined messaging that aligns with how your business naturally builds credibility.

Clear, optimized social media profiles that communicate your value and attract the right people

A set of ready-to-use post and email bundles designed to build visibility and trust over time.

A personalized content strategy, developed through a 60-minute one-on-one consultation.

Format & Pricing

Four Live Zoom Sessions
Mondays from 9:00–10:00 a.m. EST (with Recordings)
April 7 to April 28, 2025
Investment
$1,000 (single payment)
Or two monthly payments of $600
All prices are subject to HST.
Enrolment Deadline
Closes April 4, 2025

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Course Breakdown

What We'll Cover Week by Week

Week 1

Social Media Profile Setup & Optimization

Select the right platforms for your business and optimize your profiles for visibility, credibility, and alignment with your brand. You'll receive a tailored guide based on whether your business is Everyday, Experience, or Expertise to ensure your profiles are working for you—not just sitting there.

Week 2

Evergreen Social Media Content Creation

Using the custom GPT, you’ll generate a set of 30 evergreen posts designed to grow your audience and keep your business visible consistently—without needing to start from scratch every week.

Week 3

Email Marketing Foundations

Learn how to use email to stay connected and build trust over time. You’ll develop a simple newsletter approach or a nurturing sequence, supported by a custom GPT and tailored to your business type.

Week 4

Building Your Monthly Content Calendar

Turn your assets into a repeatable system. We’ll build a practical monthly calendar that combines your posts and emails into a consistent, low-effort routine—and introduce batch creation to help you stay ahead.

"I was way off in how I showed up for my audience. Instead of dwelling, I stayed open and followed Cheyanne’s guidance.

Realigning my message led to my biggest client ever—thanks to powerful, unsolicited referrals from my network.

Getting attuned to my audience has been pure gold for my visibility."

Jade Bodzasy, Founder

Emotional Intelligence Consulting Inc.

Meet Cheyanne

Cheyanne O'Driscoll

CO' Marketing

Consultant & Coach

Cheyanne O’Driscoll is the founder of CO’ Marketing and the creator of the Market Confidence™ Framework.

Over the past six years, she has worked with more than 200 small business owners, helping them build clear, effective marketing systems that support real business growth.

Her work is grounded in a practical, trade school-style approach—focused on hands-on learning, real-world tools, and marketing strategies that actually get used.

Cheyanne’s focus is on professional development for entrepreneurs: giving business owners the skills, structure, and confidence to market their businesses with clarity and purpose.

Invest in Practical Marketing That Works

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